Free Articles continue to be one of the most effective ways of quickly generating traffic and sales Greg Gaines Rams Jersey , without paying for advertising.
But how can you use free articles to promote an affiliate link? Putting your affiliate link in your Resource Box is not going to work, for a number of reasons:
- people can easily remove your affiliate ID
and just visit the main website of the affiliate
program (you get no commission)
- an affiliate link makes you look like just another
beginner, instead of an expert with something
unique to offer
So how do you use articles to promote affiliate products? Here are some strategies:
(1) Turn your website into a 'Marketing Resources Directory'
On your website display book covers and provide brief reviews for a range of eBooks or software that deal with web marketing.
You could divide your directory into categories: Web Marketing (general), Affiliate Programs Bobby Evans Rams Jersey , Search Engine Positioning, Email Marketing, Copywriting, Ezine Publishing David Long Rams Jersey , etc.
In your Resource Box at the bottom of your article you could say: John Doe shows webmasters how to succeed in online business. Visit his collection of marketing resources at:
(2) Write a Free Report
Write a free report on web marketing and turn it into an exe format free eBook.
Your free report might have 5 or 6 chapters, each chapter dealing with a different aspect of web marketing (Affiliate Programs, Search Engine Positioning, Email Marketing Darrell Henderson Rams Jersey , Copywriting, Ezine Publishing etc).
In each chapter you would include recommendations (and your affiliate link) for eBooks or software that deal with that topic.
Your Resource Box could say: John Doe shows webmasters how to succeed in online business. Download his free report, 'Web Marketing In 5 Easy Steps': (3) Customize the affiliate links in Free eBooks
Most web marketers produce free or trial versions of their eBooks, and in many cases the order links in these free eBooks can be customized with your affiliate link.
You could build a directory of these free eBooks Taylor Rapp Rams Jersey , each customized with your affiliate link.
The Resource Box at the bottom of your article might read: John Doe shows webmasters how to succeed in online business. Visit his collection of free eBooks today:
(4) Use your Resource Box to get new subscribers to your Newsletter and then promote your affiliate programs in your Newsletter.
This is the strategy most people use. But promoting your affiliate links in a weekly Newsletter is a subtle art - the best way to learn is to join the Newsletters of marketers who specialize in this and study their techniques.
It goes without saying that all of us would like better response and conversion numbers from our websites. This is an ongoing dilemma which, unfortunately for many of us, remains a dilemma.
It's just too easy to sit on the same old tired, sour marketing with crossed fingers Cory Littleton Rams Jersey , hoping for better numbers in the future. The whole idea of rolling out a new campaign or overhauling your web copy can be pretty daunting.
But if your numbers aren't what you'd like (and how many of us are really satisfied with our numbers?), then you need to get off the hope wagon and and put a new plan into action.
In the lines that follow, I'd like to present a concrete, low-cost Robert Woods Rams Jersey , three-step plan for renewing your marketing through repositioning.
Step #1. Get Out of the Commodity Business and Into the Information Business
One of the things that happens to many businesses, both online and offline, is "commoditization." When your business becomes commoditized, you become just another face in a sea of similar products or services.
Even if you don't feel "commoditized", switching gears and putting your Web business into information mode can only bring good things.
The first step is to make the "psychological leap" from being a product or service provider to being an information provider.
Which means you're going to become an educator.
You're going to start teaching people about your niche in a MUCH BIGGER WAY than you have been in the past...
And you're going to compete on whole new turf from here on out. Instead of competing with every other Joe or Jane selling their dieting ebook or doing horoscope readings, you're going to be competing with those providing solid information about weight loss or astrological services.
A much more pleasing scenario.
Sure, you can still have your root product or service. But that will no longer be the central focus of your business.
Being in the information business offers you a flexibility that simply being in the product or service business doesn't. You'll widen your horizons and branch out into totally new sub-areas of your present niche.
Step #2. Build A New Knowledge Base
In order to educate others Cooper Kupp Rams Jersey , you need to know what you're talking about.
Even if you already have a huge amount of knowledge, you'll find that once you start to write and teach there will be plenty more to learn.
In the teaching business there's an old saying:
"The easiest way to learn about something is to teach it."
The very act of passing on information to others will stimulate your research. You'll gain knowledge and develop fresh approaches to new areas, and even to old areas you may have thought you knew everything about already.
Consider this. If you are reading about something only because you think you "might" need the information one day, how motivated will you be to really get down and study?
Better to just enjoy a novel.
But if you're reading something because it's contributing to an article or report or book or other info vehicle you're in the process of writing -- one that enhances your image as an expert -- then you'll be much more motivated to read and study.
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