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Trade Show Displays: Creating Dynamic Floor Plans Based On Shapes Marketing Articles | June 8 Cheap Nike VaporMax , 2012
When creating a custom trade show design, keep traffic flow and the dynamics and meaning of various shapes in mind. The right layout can transform typical trade show displays into genuine show stoppers.



Designing trade show displays that capture the attention of visitors and draw them into your booth space is crucial. The right graphics and information go a long way toward achieving this, but there are other considerations that can have a dramatic impact on your success that many people neglect. Booths for trade shows generally have to fit into a relatively small space that's shaped like a rectangle, but that doesn't mean that you can't get creative with the layout within that rectangle. Psychologists have been studying floor plans and design layouts for years and discovered that there is a distinct psychology tied to various shapes. Using them properly in your custom trade show design can mean a more successful, more interesting booth.

The Trustworthiness Of Squares And Rectangles

Squares are the most basic shape used in the creation of trade show displays because they maximize use of the sides Cheap Nike Fingertrap Max , back and frontage of the area. Although this is a relatively static layout, it is also the most solid. It's firmly grounded and will subconsciously appeal to visitors because it conveys reliability, familiarity and trust. If your message is that your company is reliable, traditional and strong, a square or rectangular floor plan will work well. Because of the sharp corners Cheap Air Max2 Light , this shape is often seen as masculine and strong. The strength and dependability of the square is a great layout for banking and financial services companies.

Circles For Welcoming Trade Show Displays

The circle has been viewed as an almost mystical shape for thousands of years. It has no beginning and no end, symbolizing eternity. Because this is a dynamic shape, it is often perceived as reflecting movement (like a wheel). It conveys completeness, inclusion and comfort because there are no sharp edges and it draws you inward. A floor plan that creates a circle will embrace visitors and give them a warm, comforted feeling while keeping them moving. If your company wants to focus on nurturing or comfort Cheap Air Max Zero , a circular floor plan will reinforce these notions. Circles are also perceived as