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Your Business Deserves a Second Chance! Marketing Articles | October 27 nike air max invigor mens , 2004
Your Business Deserves A Second Chance! When you started your ... you dreamed your ... would love your products and ... They would be excited. You would make money doing what you lov


Your Business Deserves A Second Chance!
When you started your business, you dreamed your customers would love your products and services. They would be excited. You would make money doing what you love.
Then reality set in. You put lots of time in your business. You got fewer profits. Now you compete with every Tom, Dick and Harry to sell your product or service. The future is not secure.
Today nike flex experience rn 4 womens , you get a second chance to change your business picture. A fresh start! In this article, you will focus on the second of five critical issues that influence how customers come to your business. Last issue we focused on your target population. This time, you can complete an exercise to clarify your marketing message.

The Need to be Different

The only way to be successful in our new economy is to be different nike air max 95 mens black , be unique and special to your market. When you separate yourself from your competitors, you can get back to the original dreams you had about owning your business. Over 3000 impressions bombard your customer every day, asking them to buy. How are you going to make yourself different from the 2999 impressions that he or she ignores each day?

Stake Out a Position

Complete this exercise to carve a position for your business and to clarify your marketing message. Start by answering the following questions:

?What are the three biggest problems your customer want solved when they come to your business?

?What are three gaps or complaints customers have about your industry?

?What positions do your competitors take in addressing customer problems?

?What three things could you do that are different from what others are doing in your industry?

You create a marketing position by staking out one piece of your target market. It could be a place where no competitor goes. It could be a place where others are now but you can do it different or better. Here are some other ways to carve out your position.

?Can you add or subtract something from your industry standards?
?Can you make it bigger or smaller?
?Can you customize?
?Can you make it last longer?
?Can you combine it with something else?
?Can you make it more portable for your customers?

For example nike air max 95 mens sale , your industry standard offers a one year guarantee on a product. You could offer an 18 month guarantee. You could be known as ?the business with the best guarantee?.
From the above process identify at least two potential positions you can take in your target market that will make you unique, different or special to your customers.

Testing Your Position

Now you want to put your potential ?positions? through a test. Ask the following three questions of each potential position.

?Is this position truly unique for your customer?
?Is the position valuable to your customer?
?Is the position e