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With all the people offering products and services online, what sets yours apart from the crowd?


You can't argue this, to succeed you need to differentiate yourself.


Online businesses come and go every day and about 90% fail.


The reasons online businesses fail vary from situation to situation, here's a few:




It could be that the business owners didn't educate themselves properly


It could be that the netreprenuer didn't market correctly


It could be that the webmaster didn't develop a product people were actually willing to pay for


It could be that the newbie didn't spend enough time creating and leveraging the right types of relationships


It could be that the inexperienced Internet marketer didn't remember to be thorough and calculated with their product offering Wholesale LeSean McCoy Jersey , sales copy, packaging, traffic plan, etc.




All of the above reasons are valid and one of the most common reasons the product offering itself fails Wholesale Tremaine Edmunds Jersey , is because the niche market that the business owner is marketing in is semi-saturated and the marketer had no "differentiator".


A differentiator is anything that makes your unique selling proposition differ from any other by the benefits it delivers to the user. Those benefits need to be itemized in the sales copy to make sure the prospect will understand what makes the offering specific to hisher needs.


A differentiator could simply be a different angle or viewpoint on some problem or product not currently realized by anyone else.


How many ebooks have been written about Internet marketing? Hundreds if not ones that make money have easily identifiable differentiators.


A differentiator could be an added bonus to your product offering that the prospect can't get anywhere else.


**Simple example:


Suppose there are 2 products that a prospect is considering purchasing.


* Product offering #1 offers a bonus that can be easily found on the Internet.


* Product offering #2 offers a bonus that is exclusive to this offering itself that cannot be obtained anywhere else other than through this specific offering.


If both products are equal in benefits to the user and have the same price, which product offering will the prospect choose?


Of course, the prospect will choose Product #2 because of the "exclusivity" of the bonus. That exclusivity is a differentiator.


A differentiator could be a discount on a service that no one else in your niche offers. A differentiator could simply be a promise to respond to customer inquiries within 24 hours.


The trait that defines a truly effective differentiator is uniqueness.


A differentiator could even be somethin